Biomas a um Clique (Biomes in a Click)
About the initiative
From Latin American biomes to you
In places that are home to the greatest biodiversity in Latin America, thousands of people, cooperatives, and communities contribute to their preservation through sustainable production of products that are full of colors, flavors, and ancestral knowledge. The Biomas a um Clique initiative was established to support these communities by connecting them to new markets, helping to increase their revenue and bringing their unique products and knowledge to consumers across the region. This approach promotes fair trade and helps to generate income for the many families that contribute to preserving the biomes in which they live.
How it works
We select and train socio-biodiversity enterprises that contribute to creating incomes as well as the preservation of Latin American biomes. Since 2021, more than 120 businesses from 7 different biomes have been supported in Argentina, Brazil, and Mexico.
Participants receive training in areas like online sales, commercial strategy, logistics, and digital marketing, both individually and as part of a group. This includes personalized mentoring sessions with Mercado Libre experts and partners. They also receive benefits in using the MELI ecosystem and enjoy increased visibility on the platform.
We want to combine the knowledge of the forest, which promotes environmental protection and creates value, with Mercado Libre's expertise in areas like commercialization, logistics, and financial inclusion. This will help to bring these unique products to every region and increase their positive impact.
In Argentina, we have a positive impact on over 2,000 small producers and artisans who are currently contributing to the preservation and awareness of the Gran Chaco and Selva Misionera biomes. We work with Alma Nativa, Fundación Niwok, and the Emprendedores por Naturaleza program of the Rewilding Foundation, Argentina.
In Brazil, we help increase sales of 800 sustainable items produced by organizations that contribute to awareness and preservation of four Brazilian biomes: the Amazon, Caatinga, Cerrado, and Atlantic Forest. The Amazon in Casa Floresta em Pé movement is one of our key partners in this initiative, along with Idesam, AMAZ, Climate Ventures, Parceiros pela Amazônia Platform, Conexsus, Auá Institute, and Central do Cerrado.
In Mexico, we support more than 4,500 producers who are part of community organizations in Oaxaca and Chiapas. These producers are helping to preserve the biomes of these localities and have started to sell their products on Mercado Libre.
Biomas a um clique (Biomes in a Click)
How to participate
Every year, Mercado Libre selects enterprises to participate in the Program and receive training, benefits and visibility on the platform.
local producers benefited indirectly.
iconic Latin American biomes represented.
Over 1,100 products sold on our marketplace.
There's a lot more