In partnership with Preta Hub, we drive the growth and digital transformation of businesses led by Afro-entrepreneurs who celebrate Black identities through products rich in ancestry, inventiveness, and the beauty of Afro-Brazilian culture.

Since 2018, Mercado Libre has been collaborating with Preta Hub to empower businesses led by Afro-entrepreneurs in Brazil. We offer our tools and expertise in online sales strategies to Black entrepreneurs participating in Afrolab, an initiative dedicated to supporting and promoting Afro-entrepreneurship led by Preta Hub. Additionally, we highlight their stories and products on our platform through an exclusive Official Store of Feira Preta, and run campaigns to promote and celebrate their cultural contributions.

We also support various Preta Hub initiatives, such as its coworking spaces in Bahia and São Paulo; the Pretas Potências Award, which recognized over 150 initiatives in the black creative economy in Brazil; the Feira Preta Festival, and Afrolab, which trained more than 190 entrepreneurs from all over Brazil.