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About the initiative

There is a Black future. And it is not built by itself

In partnership with Preta Hub, we drive the growth and digital transformation of businesses led by Afro-entrepreneurs who celebrate Black identities through products rich in ancestry, inventiveness, and the beauty of Afro-Brazilian culture.

How it works

Since 2018, Mercado Libre has been collaborating with Preta Hub to empower businesses led by Afro-entrepreneurs in Brazil. We offer our tools and expertise in online sales strategies to Black entrepreneurs participating in Afrolab, an initiative dedicated to supporting and promoting Afro-entrepreneurship led by Preta Hub. Additionally, we highlight their stories and products on our platform through an exclusive Official Store of Feira Preta, and run campaigns to promote and celebrate their cultural contributions.

We also support various Preta Hub initiatives, such as its coworking spaces in Bahia and São Paulo; the Pretas Potências Award, which recognized over 150 initiatives in the black creative economy in Brazil; the Feira Preta Festival, and Afrolab, which trained more than 190 entrepreneurs from all over Brazil.

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Supporting the digitalization of black entrepreneurs contributes to income generation as well as celebrating the existence of this powerful force of creativity and entrepreneurship.

Main results

Over +1250

Products sold at the Feira Preta Official Store on Mercado Libre.


Black entrepreneurs trained in Brazil and Colombia.

More information

Feira Preta at Mercado Livre

And there's a lot more

Learn more about our initiatives

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Ecosistema Emprendedor (Entrepreneurial Eecosystem)