About the initiative
A sustainable future for El Salto, Mexico
Committed to the economic and social development of the Mexican city El Salto, where we opened a new distribution center in 2021, we have joined the local government and other businesses of the region to promote projects that can solve environmental, social, and economic problems.
To implement our strategy, we have worked in alliance with municipal government, businesses, and Balloon Latam, a social enterprise specialized in community projects in Latin America, to carry out projects proposed by the community. The first step is to assess the reality and needs of the residents. Then, the proposed plans are designed in collaboration with the groups that are willing to participate.
77 businesses completed the program in 2021
+900 people attended the Entrepreneur's Fair
USD 5,000 worth in sales in the first Entrepreneur’s Fair