Mide lo que importa (Measure what matters) program

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About the initiative

We support the transition of our partners to the 21st century economy

Under our alliance with Sistema B, we have implemented a program encouraging our suppliers to learn about their social and environmental impact: we offer them training in sustainable practices so that they can become a B Corp.

In Argentina, Brazil, and Mexico, we have selected smaller groups of strategic partners to enhance this process, assessing their business with Sistema B. This is how we intend to support them in identifying social and environmental improvement opportunities, and how to implement them in their daily business activities.

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The Mide lo que importa program has helped our partners in their transition to the 21st century economy.

Impacts that matter


+210 suppliers trained since 2019.

More information

Learn about Sistema B

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Sustainable purchasing policy