Mide lo que importa (Measure what matters) program

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About the initiative

We support the transition of our partners to the 21st century economy

Under our alliance with Sistema B, we have implemented a program incentivizing our suppliers to learn about their social and environmental impact: we offer them training in sustainable practices so that they can become a B Corp.

In Argentina, Brazil, and Mexico, we have selected strategic partners to enhance this process, assessing their business with Sistema B. In this way, we aim to support them in identifying opportunities for socio-environmental improvements and pathways for their implementation in their day-to-day operations.

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The Mide lo que importa program has helped our partners in their transition to the 21st century economy.

Impacts that matter


+210 suppliers trained since 2019.

More information

Learn about Sistema B

And there's a lot more

Learn more about our initiatives

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Sustainable purchasing policy