The campaign aims to introduce more Latin American girls to the world of technology
We are proud to announce the regional launch of Conectadas, an initiative that aims to showcase technology as an option for young women in Latin America. In order to bridge the gender gap in the IT industry, the program seeks to foster technological and administrative skills in teens to help them be architects of their own futures.
A paradigm shift is the goal
We want more and more women to discover the many possibilities that technology has to offer them and the world.
The program will impact 1,200 girls
In its first year, 1,200 girls between the ages of 14 and 18 will be involved in the program in Argentina, Brazil, Uruguay, Chile, Colombia, Mexico and Peru. To participate, it is not necessary to have prior knowledge in the area, just the desire to create innovative solutions using technology, amid challenging times.
With limited availability, all interested girls will be able to learn more and sign up at conectadaslatam.la.
"In a world moving towards permanent innovation, women in the area have a lot of potential to discover their relationship with technology"
Promoting inclusion and diversity in the sector
“In a world moving towards permanent innovation, women in the area have a lot of potential to discover their relationship with technology. According to UNESCO's Education area, only 3% of female students are studying Information Sciences. Therefore, at Mercado Libre, conscious of our role in the sector, we have been working for several years on the design and monitoring of different programs that help to motivate and encourage more women to see themselves as creators and designers of technology, promoting inclusion and diversity within the sector”, explains Guadalupe Marin, Director of Sustainability at Mercado Libre.
Mercado Libre in partnership with Chicas en Tecnología and Reprograma
Mercado Libre has developed the Conectadas program in partnership with Chicas en Tecnología (an Argentinian NGO that aims to reduce the gender gap in business since 2015) and Reprograma (a Brazilian NGO that seeks to train women in technology) to launch in Brazil.
Learn more in nuestro video.
"We want to break these false paradigms and show that careers in technology are also for women"
Chicas en Tecnología - Girls in Technology
“Since 2018, our partnership with Mercado Libre is opening doors for young women to become leaders in technology with social impact. Conectadas is a free educational program that allows young Latin American girls to realize that the world of technology is much more than knowing how to program. They will be linked to professionals in the sector and will be able to develop their own projects, going from users to creators”, says Florencia Boero, Chicas en Tecnología’s Regional Communications and Press Leader.
“There is social and cultural history that, starting in childhood, prevents women from believing that they can work in the area of technology. Research shows that, from the age of 6, girls start thinking they are not suitable for the sciences, believing that computers are only for boys. Through this project, we want to break these false paradigms and show that careers in technology are also for women”, highlights Mariel Reyes Milk, co-founder and CEO of Reprograma.
The program consists of 10 sessions of digital immersion totaling 30 hours, which will be available throughout the year.
The program consists of 10 sessions of digital immersion totaling 30 hours, which will be available throughout the year. Digital transformation, problem solving, UX research, business development and digital marketing will be covered, inviting participants to develop solutions based on technology with social impact.
In these sessions, young women will be able to meet specialists from different areas, interact with colleagues from across the region and access various management tools.